With the fast growth of mass-producing marketplaces in the past few decades, it's an obvious necessity to support technological non-mass product makers and their unique skills. Also prices on less qualitative mass-market stuff become closer to the prices of similar but high-quality products from local producers.
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Arete (Greek: ἀρετή, aretḗ) is a concept in ancient Greek thought that, in its most basic sense, refers to 'excellence' of any kind - especially a person or thing's "full realization of potential or inherent function."
In its earliest appearance in Greek, this general notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one's full potential. A person of arete is of the highest effectiveness; they use all of their faculties-strength, bravery, and wit-to achieve real results. In the Homeric world, arete involves all of the abilities and potentialities available to humans. In the Homeric poems, arete is frequently associated with bravery, but more often with effectiveness.
In some contexts, arete is explicitly linked with human knowledge, where the expressions "virtue is knowledge" and "arete is knowledge" are used interchangeably. In this sense, the highest human potential is knowledge, and all other human abilities are derived from this central capacity. If arete is knowledge and study, the highest human knowledge is knowledge about knowledge itself. In this light, the theoretical study of human knowledge, which Aristotle called "contemplation", is the highest human ability and happiness.